Goldie

Move over Barbie. Goldie, the "can-do" doll is coming through! 

The toy company GoldieBlox, a "girl-focused line of books and construction toys", first debuted

in the Superbowl commercials and has since made it's way onto the shelves of Toys R Us and Target. In their most recent commercial, little sister Goldie is seen breaking free from the assembly line of perfect little girls to show them that there is a world of opportunity out there that awaits them. Goldie's character is meant to show young girls that there is more to life than acting as "a perfect girl" and that it is perfectly acceptable to act in ways that may be associated with more masculine roles, such as using tools and doing construction, as exemplified by her character.

I praise the toy company for advertising feminism in a way that emulates hard-work, drive, and motivation among young, impressionable girls. I believe that Goldie will serve as a great role model and can serve as inspiration. She shows that there is more to being a woman than having a pretty face and perfect body, proving that women are capable of taking action and pursuing their dreams. She is someone that can help promote confidence, for young girls do not have to feel ashamed if they are past the stage of Barbie dolls and are ready to pursue something more fulfilling. This is a major stride in children's marketing, for it promotes something other than popularity and the "must-have" toy. It shows that girls no longer have to feel as though they are in competition with a boys world and they can feel just as strong and powerful as the opposite sex.   

Source: https://gma.yahoo.com/goldieblox-unveils-girl-action-figure-184500790--abc-news-parenting.html

Image: http://www.toynews-online.biz/news/read/goldieblox-tackles-fashion-dolls-with-action-figure-for-girls/043394