Syrup

I recently watched a movie called Syrup. The movie is nothing spectacular, but like all college students, I watch a lot of Netflix.  Here is the description of the film from its website.

“Fresh out of school with a degree in marketing, “Scat” will do anything to prove that he has what it takes. Armed with a brilliant product concept that gives new meaning to the old saying “sex sells,” he only has to convince his boss, the beautiful and mysterious “6,” that it’s an idea worth millions. The road to success isn’t an easy one, even with a million dollar idea, and Scat soon discovers that image and deception just might be his undoing.”

The movie is all about marketing, and how it works. But mostly, about marketing yourself. In the film all the characters take on new names that help them reinvent their personalities and develop the persona they want to become. The movie shows in a round about way, the mess that marketing is, and how it values making money, over real people. What most captured my attention though, was the amount of self-marketing in the movie.

Is self-marketing so bad? In the movie it is taken to the extreme. I don’t think that you should change your name, or completely change who you are. Having said that, I don’t think its bad to be aware of how people are judge, and use that knowledge to your advantage. People self-market all the time, from politicians, to businessmen and women, to celebrities.  It is a tricky thing, self-marketing, but done well it can be used to your advantage. However, it is still a very dangerous line to walk.

http://www.magpictures.com/syrup/