While browsing my Youtube home page today, I saw many
advertisement videos from all kinds of brands: ranging from fashion, cosmetics,
etc. to technology and even snacks. That moment, I realized where those brands
come from: GIVEAWAY videos.
My eyes sparkled with excitement whenever I noticed a
giveaway video. I remembered wondering how generous those people were! Think
about it. Are you willing to give away $10 to a complete stranger, let alone a
backpack full of school supplies, cosmetics, technologies, etc. or even a brand
new MacBook Pro?
Yet, everything comes with a price.
In order to enter their giveaway events, you need to
subscribe their Youtube account, give your comments below and share their
videos. For the time being, the more subscribers they have, the more comments they
receive, the more often their brands will appear in Youtube’s popular video
list. More and more people will notice that giveaway video and get excited the
way you did. Most importantly, when you share something, you give your credits
to that product. That’s the free and most effective advertisement that every
producer desires.
The trick in this advertisement tactic is that you are
grateful to advertise for free. People love free items. People feel gratitude
to the givers. Then, it is a common sense to want to do something to pay back.
It is way simple and quick to do some clicks with a view to maybe receiving
those unbelievably valuable free items! What a smart method to trick our
psychology!
I must admit I both admire and contempt this
strategy. It costs companies a lot cheaper while receiving better reaction than
traditional advertisement does.
Terrific post, Ann. I think you're wise to both admire and feel suspicious of this tactic: we should always be suspicious whenever someone wants to "give" us something, because chances are we're paying for it somehow--or SOMEONE is. Even in the instance that something you buy is very inexpensive, much cheaper than you expected, it's pretty much always the case that that's because the manufacturer isn't paying their employees a living wage. So if you're not paying the full cost of the item, it's because some worker somewhere is essentially paying your share.
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