Christmas Advertisement

It is coming soon. Christmas the celebration of love, peace and joy. Or at least that´s what it is supposed to be. This holiday has become the most consumeristic moment of the year; the marketing for this event even starts earlier every year. Everybody prepares gifts for the loved ones and most of the times those gifts are bought in stores. one could for sure say that stores are the busiest during this time of the year. 

Why am I talking about that? Well when I started thinking about what to write about this week I decided to check out christmas commercials. And I found a lot of them! From funny to classic to romantic. The ones which are triggering my mother instincts are probably the most successful. I chose to share one campaign with you, which seems to be the highlight of Great Britain's christmas advertisement. 

John Lewis, a department store with many branches around Great Britain, produces a very compelling and emotional advertisement for the season of giving and caring. They all are made in a very similar way. The background music is enhancing the emotions triggered by the beautiful pictures. Most of the times children are involved and some kind of gift giving. The commercials are very long (around 2 min) and they all do not have any speaking. Only in the end of the commercial the viewer sees the message they want to communicate with there possible costumers. This year it is "Give someone the christmas they´ve been dreaming of". 

In my opinion these commercials are very well made and they work just fine, at least with the female population watching. The company deliberately sells emotions to gain a positive connection of their brand in the consumers mind. I read a couple of the youtube comments below the video and they all seem to be waiting for the commercial every year. This video is not only a advertisement campaign anymore, but it is also a tradition. And isn´t that the biggest success a commercial for a company can have?