From E-Commerce to M-Commerce

We have talked a lot about how social media affects customer behaviors. Given the fact that people spend so much time browsing Facebook, Twitter, Instagram everyday, the marketers have made great effort to promote their products online. Whatever we have previously searched through search engines or viewed on online shopping website will definitely pop up again on any other webpage. Moreover, since it is shown that people spend a growing amount of time shopping with mobile devices in these years, mobile based advertising platforms/apps such as Atlas have been launched to keep up with this shopping trend.

Here is the latest feedback. During the thanksgiving, according to a data analysis released by IBM, mobile devices accounted for 32.3 percent of sales and 52.1 percent of traffic, which is a 22 percent of jump from last year. So people not only browse more on smartphones but also do shop more on mobile platforms. Moreover, the price of an average order recommended by Facebook reached $109.94, almost 10% higher than Pinterest's.

It’s obvious that M-commerce marketing strategies are dominating the retail sector.  I wonder how the further consumer trend will go