Ad Campaign Causes 500 Accidents in One Day
The image of this woman's breasts was placed on a truck in Russia as a way to test out a new advertising technique. This means that advertisements are going to be placed on the sides of trucks, as opposed to being placed on the backs of public transportation. It is quite evident though, that this type of advertising is distracting and serves as a hazard to driving passerby's, considering the fact that this advertisement in particular caused 517 accidents in one day.
I find that this advertisement is disrespectful toward women and their bodies. Although the argument can be made that women choose this and model their bodies this way for a living, it appalls me that the advertising companies are using this excuse as a way to distract people from their own safety. It shows that there is little regard to how women are portrayed in society. Clearly, the ad company is doing their job by drawing attention and stirring up controversy. Whether we like it or not, this is what advertising and marketing all comes down to. As long as what they are marketing is being seen and talked about, then what else is there for them to do? As seen, all it takes are for breasts to be plastered onto the side of a truck in order to sell, for sex sells.
Source: http://www.news.com.au/world/truck-with-huge-photo-of-breasts-causes-hundreds-of-car-accidents/story-fndir2ev-1227093022050
Source: http://www.news.com.au/world/truck-with-huge-photo-of-breasts-causes-hundreds-of-car-accidents/story-fndir2ev-1227093022050
So interesting to see the extent advertising companies will go to sell more. They obviously knew that this had a pretty big potential to cause distractions on the road, but they still went for it. Are there laws on how far an advertisement can go? I know there have been commercials that have gotten banned, but what are the restrictions under that? I'd be interesting to find out what restrictions are placed on advertising companies and how they find loop holes around them.
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