Diesel's advertising campaign's are comical caricatures that portray some of the more laughable qualities of today's trends. These ad's claim that vintage junkies, selfie queens and hipsters alike are all victim of today's pop culture obsessions to the extreme. While it is an exaggeration for most of these examples the ads seem to state that somehow, someway the Diesel brand will help these victims of wayward trends of today. Perhaps these ads separate their target consumer from these trends, as they can laugh at it from a distance. However, it's ironic because it's probably that same consumer market of young individuals who probably fall victim to these trends just the same that would be shopping at Diesel. So logically speaking it's almost counter intuitive to make fun of your own clientele base.
But whether it truly is a separation from those trends or directly poking fun at their own customers isn't clear, and it doesn't actually matter all that much. In the end the main thing here selling these ad's is simply their wit and winked advertising method as Rushkoff's piece examined earlier in our class. This is a prime example of how this company is playing off these stereotypes that may only be truly understood by the youth of today is effectively alienating many other viable costumer sources. Diesel however know's this and simply accepts their market as a singular sect: the youth. Thus this marketing makes their target costumer's laugh or cringe but either way Diesel effectively put their name on the map concerning pop cultural understanding in their advertising.
These ads are hilarious and I find them effective because no one wants to be categorized into any of those ads therefore, in order to become apart of the crowd that makes fun of those people, the people described in the ads will buy Diesel apparel in addition to the people who already buy them (those who aren't associated with the ads, but understand and recognize them).
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