The classic Nike Slogan of “Just Do
It.” was recently revamped with a new commercial. The ad raises the bar for
Nike’s clientele, by telling them to not just do it, but to do more. The ad
starts off with “if you can run a mile, run a race,” and that same sentiment
continues throughout.
Inspirational
ads are nothing new to Nike, but this ad seems to almost limit its clientele.
Its target appears to be athletes only. As if Nike is trying to move away from
the people that wear their clothes only to run to the grocery store, and
because they’re comfortable. This is understandable, especially if Nike wants
an exclusive image. However, this is definitely a risky move. It jeopardizes
alienating a lot of people that are willing to spend money to by their clothes
and accessories. At the same time, Nike has almost a monopoly on athletic
clothes, and has the power to do what it wants. Its popularity is so strong
that people will always be there to by their products.
As a
supporter of Nike and a huge fan of all their inspirational ads and
commercials, this most recent one did not disappoint. I enjoyed it and it left
me immediately wanting to get up, lace up my shoes, and get going. This is the
feeling Nike wants to leave people with after watching the ad, because people
being active and working out more will ultimately lead to them buying more of
Nike’s products. For those people that are already active and already buy Nike
products, well the motivation is just an added bonus, and hey, you can always buy
some more Nike.
No comments:
Post a Comment