More and more companies want to counteract the image of the perfect human portrayed in the media. Marketers try to make their company look more natural , artless and opposing to the photoshop society. Companies like Dove for example started a campaign showing the natural woman embracing her body.
Following this example, some celebrities invented the #iwokeuplikethis and posted pictures online of them not wearing make up. One of these famous people showing themselves without any make up or hairdressing is Zooey Deschanel (picture below). Celebrities want to become more human, more normal by posting pictures showing them in a situation without any adornment.
The singer Colbie Caillat chose a different way to clarify her feelings about the situation. Colbie Caillat made a huge statement with her last single from june 2014. In her song „Try“ she sings about the pressure on women to be the best version of themselves.
Nowadays everybody wants to be perfect and no one wants to show any flaws (like pimples or any other beauty problems). Partly the media is the cause of this problem. Woman around the world only see the perfect female in commercials or movies. And it seems to be so easy in the media world. But in reality all of the pictures shown by marketers are photoshoped or are enhanced by some other computer tool. Portrayed in the media is a machined reality and that is a huge problem for our society.
Children nowadays try to be perfect as the people they see in the world invented by the marketers. They do not feel pretty or handsome enough anymore. Boys and girls want to be as flawless as the model in the commercial. Even though that goal is unreachable. More and more teenagers have anorexia or other illnesses which reflect the pressure of being perfect, which they feel from the outside.
Colbie Caillat wanted to state her disgust with the situation, but did she really go all the way? When you see the video (posted below) you will witness that the women will take off their mask (for example make up or the wig), but is that enough?
When I first listened to the song by Colbie Caillat I was excited to hear that someone actually decided to stand up and sing about this, but then I started to research a little. One thing which came across my mind was that Colbie Caillat did have great success with this song and with her new cd, especially because this is a commercialized topic. Everybody listens to the song, me included, because it has these powerful lyrics. The music itself is actually not really creative but rather simple. It is the lyrics which make it special. By listening to the song you show your support, but do also show that you like the music?
One thing which really struck me as wrong is the cover of the single. It is a photo of Colbie Caillat being perfect and flawless. If you look at the song and the music video this does not make sense. It seems like the singer went half the way and then was not strong enough to finish through the finish line.
(photo1 http://blog.muchmusic.com/the-best-celebrity-iwokeuplikethis-selfies-2/
video http://www.youtube.com/watch?v=GXoZLPSw8U8
photo2 http://en.wikipedia.org/wiki/Try_(Colbie_Caillat_song)#mediaviewer/File:Try_Colbie_Caillat_single_Cover.jpeg)
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