Over the summer my father and I would sit down and watch The Cosmos series together and every episode it seemed that this commercial would come on.
However instead of muting it or changing the channel like we usually did during commercial breaks, we both would become quiet and simply watch.
Whether it's the combination of the gentle music and intricate artwork or the fact that it came on during a show that already plays on the beauty of the universe, the images are certainly absorbing to say the least. The Omega commercial uses hardly more than 20 words but still manages to convey feeling of artistry. This artistry just so happens to be functioning like the inner workings of a watch.
The Omega brand found an interesting way to market their product almost as if it wasn't an advertisement at all, but rather just a piece of art. The reminder at the end however did ensure one thing: with out fail my father would always look up watches and Omega watches just the same. He used to be a quasi watch connoisseur and commented on the fact that not only was he surprised by the ad but that Omega's watches were considerably more expensive then they were back in the 80s.
Omega once being a mid level watch is now one of the leading luxury watch company's and advertising as such. Omega's ad certainly seems like it is trying to position itself as a higher end watch with this Ad. Not only is it a surreptitious effort but one that highlights the elaborate and luxurious image that they are trying to sell. By playing off the intricacies of a watch and it's mesmerizing aspects they draw you into the idea that their watches are as beautiful and intricate as the commercial is.
One thing is certain, it did the job. My father would always consider buying a new watch after watching the Omega ad. Whether he needed it or not didn't matter because his interest was peaked and he had Omega on his mind.
http://www.forbes.com/sites/arieladams/2013/01/10/wrist-watch-brands-models-of-high-value/
No comments:
Post a Comment