"Stop one. Stop them all"

A picture is worth a thousand words, and World Wildlife (WWF) demonstrates this adage in their newest 2014 campaign "Stop One. Stop Them All". 

This campaign makes use of explanatory photograph and pyramid analogy to highlight the illegal trade of Shark fin, Rhino horn and Tiger skin. While we all understand that dangers and implications of poaching, we tend to forget that poachers are not poaching for fun, they are doing it for money and to supply to the unending demands that are coming from the exclusively wealthy. The pyramid analogy that is being used demonstrates that everyone in the chain is responsible, whether you are the poacher, distributor or consumer. By removing one person, the whole pyramid will collapse.

I think that this form of advertising is very effective. It is not only visually stimulating, it also stirs up thoughts about poaching and endangered species and how there are many individuals who are involved in this process. While this campaign serves to alarm the society about the involvement and danger of poaching, I can't help but worry about the future of those in the bottom of the pyramid. If the consumers stop consuming these goods, they still have all the money in the world to lavish themselves in luxury goods. But those individuals who are out in the field poaching will lose their source of income and are left to look for other hard jobs to support themselves and their families.