Leather Eyeliner?

Ladies, while you have all been stressing over your first papers due and other school work taking over your social lives you may have forgotten about Milan fashion week. It's the week long awaited for by the most prestigious fashion designers, the lucky famous few that secure front row seats, fashion bloggers from every social media platform, and the typical fashion-obsessed girls, myself included. Fashion week is crucial to a fashion designer's career; if the line they show at fashion week isn't absolute perfection half of the world will hear about it by the next morning after the collection's flaws are picked apart by fashion bloggers.

 

In the case of Fendi's 2015 spring collection released last week, fashion bloggers and members of the runway audience started praising it through social media postings only moments after it ended. It wasn't just Fendi's clothing that they were raging about, though, it was the cut up strips of leather that served as eyeliner for the Fendi' models who strutted down the runway. As seen on model Cara Delevingne, the leather eyeliner is much bolder than the standard kohl or liquid eyeliner typically used. Her bold baby blue eyeliner perfectly matches the blue accents in her patterned dress and adds an added dimension to the whole presentation of the outfit. For some, Fendi releases pieces that can only ever look normal on a model walking down a runway, but for others Fendi is selling pieces that are going to be that bold statement piece that many women look for to add to their outfits. Fendi knows its audience and uses its unique runway looks to appeal to their tastes and sell to them.

 

 Although the leather eyeliner intrigued me, I wonder about how far people in the fashion industry are willing to go to be seen as different from those producing similar work to them. The leather eyeliner Fendi used on its models is not practical for the everyday makeup wearer, but for a runway show it proved to be a stand out piece to each model's outfit; I'd even consider it an accessory. This 'accessory' isn't sold by Fendi, the average person couldn't even be able to replicate the look very easily, but somehow this added touch of unique makeup is able to sell what Fendi is actually advertising, its clothing. 

Pictures from The Fashion Spot: http://www.thefashionspot.com/beauty/469293-leather-eyeliner-at-fendi-spring-2015/