Crocs, which first started its sales in 2000, has been gaining much popularity from many consumers worldwide. It has so many different designs and colors which attracts attention not only from kids but also adults. However, the popularity has not always been so consistent. It had to continuously change the marketing strategy in order to get the consumers' attention and satisfaction.
The image above shows a sample of the original Crocs products, which included the traditional clogs that some people did not like because of its appearance. The kids were interested in them because of the decorations that they could add to the shoes, but the popularity from the kids soon disappeared. People were not attracted by the appearances at all, despite the comfort the shoes provided.
Then, Crocs came up with another marketing strategy in order to attract people as means of the appearance, too. Rather than producing only old-school clogs, it started to produce a variety of products, such as flats, wedges, slippers, and many others. That showed much impact to the consumer society. It had provided both the comfort and attraction.
As I examine the progress of gaining popularity and the efforts that Crocs attempted, the actual solution to the problem did not seem to be many designs or the comfort. The real truth behind the popularity that many are missing is the marketing strategy that had such a great impact on its sales and production.
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