Get in. Get happy.

For super bowl every year advertisment agencies try to come up with the biggest commercial ever. They go for funny and happy commercials, but also for controversial ones which also have a big impact. These ads are talked about in the news and on blogs online. Some companies might even try to get this kind of attention, because it helps to keep the commercial in the talk of the people and therefor also helps selling the product. Because who talks about a product also might buy the product. 

This is a super bowl ad from 2013 which is considered to be controversial, because it uses a racial aspect as its commercial. In the ad a white man from Minnesota speaks with a jamaican accent and seems to be really happy. Everybody else around him is either frustrated or annoyed by something happening in the office. The man from Minnesota tries to help everyone with a good advice and in the takes his boss on a trip with his volkswagen car. Before the boss enters the car he is not in a good mood, but when he returns from the trip he also has a jamaican accent and is happy. 

This volkswagen ad went viral right after it was shown for the first time during the super bowl break. Why? Because people believe that this ad is racial incorrect. The ad is supposed to make fun of people from jamaica. News reporter on the today show said that it would only show that black people could be happy. 

But is it really makeing fun of the jamaican people? Jamaica is the homecountry for many different ethnics. People from Asia, Middle East and other minorities also speak with the same accent as the people with black skin color. Making this ad about being political incorrect because of black racism would not be fair because of that fact. 

And is it not true that many Jamaican people are in fact happy? I believe this is also a good commercial for Jamaica itself. People who saw this commercial will think of Jamaica as a happy country. They might even thnk they want to go there on vacation. This ad seems to be a positive thing for the volkswagen company and the country of Jamaica. The Tourism Minister McNeill said "I think this is a very creative commercial which truly taps into the tremendous appeal that brand Jamaica and its hospitable people have globally." 

I agree with the people saying that it is a funny commercial. Volkswagen shows a positive image of a country and does not make a negative comment on a race in particular. The car owner is just a white man with an jamaican accent and it is funny to watch. I also think it is ridiculous to say that this commercial should be stopped, because the jamaican people even say that this ad is funny and a positive picture. 

So get in. Get happy. And everybody should stop talking about this commercial. Volkswagen wanted to score a funny commercial for the special event of the super bowl ad and that is all. So everybody have a laugh about the white man in the commercial trying to speak with a jamaican accent. 

(source:

http://www.huffingtonpost.com/2013/01/30/racist-super-bowl-ad-jamaica-volkswagen-commercial_n_2583710.html

https://www.youtube.com/watch?v=fjVtGbFUKNA)