Change the world one water bottle at a time

Viva con Agua is a german charity organization which is selling water bottles called "Quellwasser" for the good cause. These water bottles will mainly be found in stores or shops considered to be middle-class and academic peoples´grocery sources. "Quellwasser" (which means spring water) is also a little bit more expensive, because 60 % of the gains will be used by Viva con Agua for projects in places with droughts. The organization uses the money to help built dwells and sanitary buildings in countries with a lot of poverty. 

Their product is designed to attract costumers with a good heart. On the bottle they explain what the organization does with the money which they earn from the water bottles. The consumer is informed of his good actions if he buys this product. Viva con Agua intends to sell the product to progressive, smart people who care about the world and about the future and who are willing to spend an extra dime for the good cause. 

In my analysis I will go deeper in the subject on how they use the marketing and design of the product to make it more attractive to potential customers. I believe the organization uses a really successful strategy to sell their water bottles. And in the end, one bottle at a time, the customers actually change the world.