Aerie is a retail lingerie sister store of American Eagle Outfitters. American Eagle is an American clothing store. The Aerie Real Spring 2014 campaign revolved around the concept of embracing the "real" beauty of the everyday woman. Through their various ads they emphasize the non-usage of the image manipulation program Photoshop, as a way of justifying the realness of the women within the ad. My essay raises various issues that the Aerie campaign addresses and ignores such as unrealistic beauty standards. In my essay, I analyze the women that were used for the ads and their presentations for the average young woman.
No comments:
Post a Comment