The Culture of Jack Rogers

Jack Rogers is a particular leather sandal that has become hugely popular, especially in the American South. The shoes are considered extremely "preppy" and are synonymous with brands like Vineyard Vines and Lilly Pulitzer. The brand does relatively little in regards to advertising, and mostly relies on the popularity of the brand for continued sales. Jack Rogers does however, sell a certain lifestyle along with their shoes. That of an upperclass women who is set finically for life. This fantasy attracts many young women, who in turn purchase the sandals in a failed attempt to capture that life. In my paper, I argue that the culture behind Jack Rogers is the same one that continues the traditional female stereotype. That women should focus on their looks more than anything else and that the goal life for the gender should be that of a "trophy wife." The shoes although maybe not intentionally, continue this backwards way of thinking by promoting the same values that this stereotype does.