What does it mean to have the perfect body or to have the perfect look? The latest beauty campaigns, now including Calvin Klein, are aiming to market the perfect look, causing outrage among many consumers. The companies' attempts have gone sour, for they are advertising "the perfect fit" or "the perfect body" amongst tall, skinny, women, as if that is the only look that is acceptable in today's society. In order to truly advertise what it means to be perfect, it should be in their best interest to advertise women of all shapes and sizes as a way to make their products more approachable and welcoming to the shoppers.
Calvin Klein model, Myla Dalbesio defies the odds of a "skinny model". Rather than being the sample size 0 or 2, she is a size 10, marking her as a plus size model. As women, we all know that this photograph above does not represent the body of a plus size woman, but rather as a woman with a slender, almost athletic figure. She appears to be of a healthy weight when compared to the other sickly thin models. According to the media, because of her heavier than average physique in the fashion world, she is is the face of Calvin Klein's "Perfectly Fit" campaign, because apparently, she represents the body of the average woman.
This campaign is infuriating, for how can women who are overweight feel that they have any product that markets to them and is approachable? If companies are looking to run successful "perfect body" campaigns, a drastic change needs to be made. They can not keep portraying women of a slightly heavier weight to be the face of their message. These companies need to find a way that will sell to women of all shapes and sizes in a way that is unoffensive and sends a positive message.
Source: https://www.yahoo.com/style/calvin-kleins-idea-of-plus-size-is-pissing-people-off-102274897493.html
No comments:
Post a Comment