This past week news of Kendall Jenner being the new face of Estee Lauder hit the public, hard. Estee Lauder described the 19 year old model as the perfect it girl, fashion icon, and social media sensation. Many consumers of these cosmetics are disgusted with the new face of their favorite brand. Some consumers have even boycotted Estee Lauder by no longer purchasing their products all together. The public feels that Kendall Jenner may be the perfect it girl, fashion icon, and social media sensation but does that qualify her for the job? Many argue that she's been given everything and only achieved things off the coattails of others. Some more deserving models have worked for years with no money and no support to land a few bookings and if their lucky a fashion show or a spread in a magazine. Meanwhile, Kendall Jenner has landed amazing jobs that typical models could only dream of. The only reason she lands such jobs is because of her tie to the Kardashian name.
Personally, I was shocked to hear the news of Kendall Jenner being the new face of Estee Lauder. I may not be the ideal consumer of Estee Lauder products, however, I understand why the public is so appalled by this. People believe in hard work to achieve things, so why would they support the newest face of Estee Lauder - who has been given 99.99% of everything in her life? I wonder where marketers were going with when choosing Kendall Jenner for the job. I think it's safe to say that Estee Lauder took a wrong turn here and may have lost it's elegant image to the trashy Kardashian name.
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