Green Peace recently put out this advertisement against Lego's partnership with Shell. For those of you who have seen or heard about the Lego movie, you could probably hear the theme song a mile away. However the use of the usually catchy upbeat song in this video makes it immediately clear that this is not to provoke the same sentiment it usually would. The video begins covering things in "oil" with the back drop of a more lamented version of the song to make a bold statement about exactly how the company's partnership plays a role in the grim future for the very children who play with these toys.
This was an amazing ad that not only called a company out on it's damaging involvement, but succeeded in ending the partnership. One thing that this really made me think about was how so many corporations or companies we have grown to love and trust may be doing the same thing. The truth of the matter is we probably don't know half the thing that the companies we support do. So if in this case they are contributing to pollution and damaging effects on the earth how are we supposed to know what sort of damaging effects they play a role in? Furthermore if we do know and demand changes from theses companies are we willing to stop supporting them if they don't agree to change their behavior?
No comments:
Post a Comment