College Gear

I think it's important to note that when I wrote this blog post I was sitting in the Bradley International Airport. While looking around and thinking about something clever to post about I noticed a variety of college kids all wearing their respective college gear. College gear is an advertisement of its own. Anyone who's in college wears their gear with pride. Whether you're walking to class, playing on a sports field, or waiting for a flight in an airport you're representing your college and advertising its name to the public. College gear is probably the most un-renowned form of marketing out there and arguably the most powerful form.

Earlier that day I had another encounter of witnessing the power of college gear being used as advertising. I took a visit to the Smith campus bookstore and purchased some college gear for my family back home. I purchased your typical car sticker for my Mom, a Smith hat for my Gram, and a t-shirt for my little brother. In a way, that I was unaware of when I purchased these items, I was actually advertising Smith College. I think using college gear as a form of advertisement is not necessarily bad for our consumer culture. I mean by proudly wearing our college gear we the consumers get to do the advertising for once and advertise something that we believe in and cherish.