Victoria Secret is a lingerie brand that seems to attract buyers of every shape and size, yet they seem to have a certain audience of women that they are consistently advertising to. Their models are always thin, size zero models with seemingly perfect bodies. Victoria Secret's recent campaign The Perfect 'Body' highlights their lingerie as the perfect fit, perfect comfort, and perfectly soft pieces, but for who?
A group of women challenged this new campaign by posing similar to The Perfect Body campaign image. Their image compared to Victoria Secret's highlights the bodies of real women of all shapes and sizes, not those of the model world. Each of the women in the photo added a comment to their protest against the campaign saying things about their body such as, "MEN in the street often
come up to me and tell me I’m beautiful. The compliments I get prove you
don’t have to be a stick to be attractive," and, "As a trained midwife, I’ve seen lots of women’s bodies and I know we come in all shapes and sizes. So I was horrified there wasn’t a single average-sized woman in the Victoria’s Secret advert."
What these women have to say in regards to accepting your body and not trying to change to have 'the perfect body' is really inspiring and powerful. I definitely recommend clicking on the link below to read what the other women have to say about their position on body image. Due to controversy and attack on Victoria Secret from these women as well as their supporters, Victoria Secret has since changed its slogan for the campaign to A Body for Everybody. Do you think brands like Victoria Secret are justified in choosing who they want to model their clothing or should companies be including models of all shapes and sizes in their ad campaigns?
Resource: http://www.dailymail.co.uk/femail/article-2826017/We-perfectly-normal-Victoria-s-Secret-s-new-ad-attacked-calling-waif-like-models-perfect-look-like-real-women-talk-frankly-bodies.html
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