Reflecting your Hipster Persona at Night

BetaBrand is a company that launched this year out of the San Francisco area. They have created 'hipster' clothing and accessories that allow customers to look good but still remain safe while they're biking to and from work through the sewn in reflective pieces in the apparel.  The key selling point is that the reflectors are discretely sewn into the fabric and material of the items so nobody can tell until they drive up near you and notice their lights lighting up your plaid button-up or rocker t-shirt.

I remember hearing about them a while back when the company only had two versions of the plaid button-up that they were selling through a website and app called Fancy. The price then? About $140 pre-tax. The price now? Still insane; $118. The company has branched out from their plaid button-ups to include hoodies, t-shirts, shoes, denim, suits, socks, and even has a female market where they sell dresses and bags.

Granted the idea of not having to wear a reflective vest, that are often associated with construction workers or the retired men and women who spend their free time volunteering as school cross guards, is a great change in the fashion functionality world, but is it really worth the cost? Going onto the website the first thing you'll see is a pop-up window with the clever saying, "Better than fresh camel milk," to try and lure you into joining their mailing list and following their social media networks. You'll see funny cartoon art, displayed items with attractive and cool looking people, and, of course, the company name, "BetaBrand" on every page, because it is just so much better than any competitors out there. Does BetaBrand do a good job at making you want to buy? It surely has that affect on me, and I don't even own a bike.