We all grew up watching McDonalds commercials with Ronald Mcdonald creepily playing with children and then watched as those commercials changed with time just as the size of the food they serve seemed to have shrunk over the years. The one thing that stayed the same throughout the years, though, had been its famous slogan, "I'm Lovin' It." It came a shock when The Wall Street Journal reported that the chain would be launching its new slogan, "Lovin' Beats Hatin" in January of next year. It's famous tagline, "I'm Lovin' It" followed by the catchy melody, "bah dah bah bah bah" has been universal between all of the McDonalds chains around the world since 2003.
This won't be the first time has tried to make a change in their slogan, though. Previous attempts to find the perfect marketing tagline has included, "We love to see you smile," and, "Did somebody say McDonalds." With their newly released mascot of
the slightly shady happy meal, do you think a change in their tagline will be too much change for the company happening too soon or do you suspect these changes will result in successful marketing for the company?
No comments:
Post a Comment