#winchristmas

As christmas is approaching, more and more companies are coming out with festive and sentimental ads that warm our hearts (maybe?) In this particular ad, Mulberry portrays a posh family opening gifts on christmas day. The focus is on a young woman opening presents, while her family members watch closely to see who bought her the best gift. Ultimately, perfect portraits, waving puppies and white unicorns are no match for a brand new Mulberry handbag.

I found this advertisement really fun and amusing, but quite alarming because it has turned christmas into a competition, that focusses on materialistic goods. I personally do not celebrate christmas, but I am sure it is a time for families to get together and giving gifts that are meaningful. However, I do think that this ad was very clever and well thought out. It builds up anticipation as each gift generates a bigger reaction from the woman. The audience can't help but wonder what her grandmother will give her that can top up the unicorn (possibly the best gift ever!). The ad ends with grandmother slightly smirking into the camera, showing that she knows best and that a Mulberry bag is better than any other gift, implying that if you do not know what gift to get, get a Mulberry bag.