Little Beckham in Holiday Ad

Romeo Beckham, fourteen year old son of one of the most famous power couple, David and Victoria Beckham, has been named the new face of Burberry. He did a couple editorials for them, but that privilege comes with staring in their Holiday ad for this year. The commercial, like many for high-end fashion names, is a little avant-garde. It features young Romeo doing a lot of spreading of christmas cheer. There is a lot of group choreographed dancing with umbrellas done. The dancers are for the most part in the classic Burberry trench coat, and not much of their new collection is on display. I do not really like the Ad, nor am I very sure what is even happening in it. I do however, really like the song used.

The commercial does get the job done though. It gets people talking about it, and about Burberry. Burberry is a strong enough name that it doesn't really need to show off new styles. They just need to remind customers of them in time for their Holiday shopping. The use of Romeo Beckham is along those same lines. The brand could have used any young boy with impeccable cheek bones. But they used Romeo, who is famous in his own right, because Burberry's new ad is not that interesting, but Burberry's new ad with Romeo Beckham is. It is an odd thing that in the consumer culture even an ad that is a whole lot of nothing, but has enough brand power, can be successful.